Pfizer asked us to turn their unwieldy brand guidelines into something their employees would actually use on a day-to-day basis. The result was a short, clear, practical guide that Pfizer employees could apply easily. As well as prompting greater consistency in the use of brand elements, it’s helped to establish a much higher level of engagement with what the business stands for.

wagamama’s brand is all about individuality and fun. So, when they asked us to develop an induction pack, we knew it couldn’t just be a wirobound book. ‘Getting started’ is a distinctive wooden box, filled with interactive tools to get new recruits up to speed and engaged as quickly as possible: films, flashcards, hands-on activities and games. Everything you need to get new starters connecting with their inner wagamama...

Imperial is going through a massive period of change, as it evolves from its tobacco roots into a more diverse and forward-looking business. The key to that change is the people strategy: making sure the business has the right people, with the right skills, doing the right things. We helped them turn dry bullet-point priorities into a narrative that would be accessible and engaging for people at every level of the business.